Posted on

Request for Quotes and Qualifications
The City of Bessemer is looking for Quotes and Qualifications for the development of six 1 to 2
minute long videos highlighting people in Bessemer.
Description
The Be Bessemer organization, in a partnership with local community organizations including
the City of Bessemer and Downtown Development Authority is looking to build off the
successful “Be Bessemer” city branding campaign which was launched in 2017.
This campaign brands the City of Bessemer and the surrounding areas as an affordable lifestyle
community where one can find adventure and leisure along with a healthy lifestyle. Our
message is to inform prospective residents that in the Bessemer area they can feel free to be
themselves and they have the permission to “Be You.” The campaign will run in congruence
with other nearby municipal marketing efforts including the “Find Your North” campaign in the
City of Ironwood, “Recreation Destination” in Wakefield, and marketing efforts by the Western
UP Convention and Visitors Bureau to create a similar lifestyle community message for the area
as a whole.
To build upon the successful launch of our campaign, which we uniquely crafted with a series of
“Be” messages allowing residents, visitors, and anyone passing through to imagine themselves
doing different things within the city, the city is launching a multi-pronged marketing campaign.
The core of our marketing efforts lie in producing a series of six short videos which tell the
stories of individuals who live and work or own a business in Bessemer. These short videos will
run a length of between one to two minutes, perfect for sharing online and on social
media. Each video will include a casual interview highlighting a key person’s success story along
with cutaway footage of the person’s work or business and leisure and adventure activities
which led this person to wanting to choose the City of Bessemer for their home. Video will
consist of, but not limited to, interviews, indoor and outdoor live action shots, and aerial drone
shots. Video will need to be filmed and then edited to tell a story with input and review from
the DDA and Be Bessemer Committee.
This will allow potential new residents to make a personal connection to the city and envision
themselves making the step towards living and working in Bessemer.
The marketing campaign will be highly pushed through our recently designed website and
through a number of social media channels including Facebook, Instagram, and LinkedIn. The
City currently has a well followed Facebook presence which we will continue to use because of
the large reach of Facebook. The City will also run an Instagram account which will perfectly
highlight this campaign based on a lifestyle community due to the visual element of this
service. As this campaign is made to target those looking to work or open businesses in the
area, we will also create a presence on LinkedIn, which will reach potential job seekers. Organic
reach through social media will be a powerful draw but we will also use funds to market
through online advertising on the above social networks and through Google AdWords.
This campaign is intended to target mainly the millennial generation. Research shows millenials
tend to value a lifestyle and experiences over other factors in their living and career decisions.
Among this group, we are looking to geographically target people in nearby midwest cities who
may be looking to “escape” the city and those in western mountain areas where the cost of
living has recently skyrocketed and may be looking for the opportunity of an area that offers a
similar lifestyle with a much lower cost of living.
Timeline
We are looking for experienced videographers to contract with to develop these 6 videos. Four
of the videos should be completed by 7/3/2019. The committee will spend a couple of weeks
reviewing them and any changes should be completed by the contractor by 8/9/19. The winter
shots should be filmed between 11/15 and 12/1/19 (snow permitting). The committee will
spend a couple of days reviewing the videos and the contractor should have the films
completed by 12/13/19.
Submission
If you are interested in contracting with the city for the development of these 6 videos, please
email your resume, links to 3 similar videos you have created, and your quote to Charly Loper at
Charly.Loper@bessemermi.org by May 8th, 2019. The DDA committee will review your
applications on May 9th and get back with you shortly.
Questions
If you have any questions, email Charly Loper at charly.loper@bessemermi.org. She will be
gone between May 1st and 8th. If you have any questions during this time, please email Dustin
Filippini at dusty@dustyf.com